Presentation Type

Event

Location

Caesars Palace, Las Vegas Pompeian I

Start Date

28-5-2013 2:00 PM

End Date

28-5-2013 3:30 PM

Disciplines

Economics | Gaming and Casino Operations Management | International Business | Mental and Social Health | Psychology | Public Affairs, Public Policy and Public Administration | Sociology | Statistics and Probability | Substance Abuse and Addiction

Abstract

Literature about lottery marketing and vulnerability

Lottery advertising in Quebec

Project phases

Results

Conclusion

Comments

Moderator: Paul W. Smith

Session 1-3-E Lottery Studies

File: 23 PowerPoint slides

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May 28th, 2:00 PM May 28th, 3:30 PM

Session 1-3-E: Hitting the sweet spot: Lottery promotion and vulnerability

Caesars Palace, Las Vegas Pompeian I

Literature about lottery marketing and vulnerability

Lottery advertising in Quebec

Project phases

Results

Conclusion