Presentation Type
Event
Location
Caesars Palace, Las Vegas Florentine II
Start Date
30-5-2013 8:30 AM
End Date
30-5-2013 10:00 AM
Disciplines
Community-Based Research | Demography, Population, and Ecology | Gaming and Casino Operations Management | Mental and Social Health | Psychology | Sociology | Statistics and Probability
Abstract
Overall objectives of the study:
Understand the following aspects of slot players:
– Demographic profile
– Motivations to play
– Behavioral characteristics while playing
– Factors important in choosing a game to play
– Attitudes toward progressives
– Desire for themed games
Included in
Community-Based Research Commons, Demography, Population, and Ecology Commons, Gaming and Casino Operations Management Commons, Mental and Social Health Commons, Psychology Commons, Statistics and Probability Commons
Session 3-1-E: Segmenting Slot Machine Players: A Factor-Cluster Analysis
Caesars Palace, Las Vegas Florentine II
Overall objectives of the study:
Understand the following aspects of slot players:
– Demographic profile
– Motivations to play
– Behavioral characteristics while playing
– Factors important in choosing a game to play
– Attitudes toward progressives
– Desire for themed games
Comments
Moderator: Roberto Coppola
Session 3-1-E Consumer Profiles in the Gaming Industry
File: 22 PowerPoint slides