Location

Caesars Palace, Las Vegas Florentine II

Start Date

30-5-2013 8:30 AM

End Date

30-5-2013 10:00 AM

Abstract

Overall objectives of the study:

Understand the following aspects of slot players:

– Demographic profile

– Motivations to play

– Behavioral characteristics while playing

– Factors important in choosing a game to play

– Attitudes toward progressives

– Desire for themed games

Disciplines

Community-Based Research | Demography, Population, and Ecology | Gaming and Casino Operations Management | Mental and Social Health | Psychology | Sociology | Statistics and Probability

Comments

Moderator: Roberto Coppola

Session 3-1-E Consumer Profiles in the Gaming Industry

File: 22 PowerPoint slides

 
May 30th, 8:30 AM May 30th, 10:00 AM

Session 3-1-E: Segmenting Slot Machine Players: A Factor-Cluster Analysis

Caesars Palace, Las Vegas Florentine II

Overall objectives of the study:

Understand the following aspects of slot players:

– Demographic profile

– Motivations to play

– Behavioral characteristics while playing

– Factors important in choosing a game to play

– Attitudes toward progressives

– Desire for themed games