Location

Caesars Palace, Las Vegas Florentine II

Start Date

30-5-2013 8:30 AM

End Date

30-5-2013 10:00 AM

Abstract

Jackpot “Run” & Survey Design

Record breaking Powerball jackpot

Started at $40 million on Oct 6, 2012

Rolled 15 times to reach $550 million Nov 28, 2012

MN Sold $25.2 million worth of tickets

Sales from all lotteries totaled $1.3 billion

Internet Survey

1,000 Minnesota adults

In the field Dec 14 to 18

Took, on average, about 10 minutes to complete

Representative of the general population (age and gender)

Conducted by Ipsos

Disciplines

Community-Based Research | Gaming and Casino Operations Management | Mental and Social Health | Psychology | Sociology | Statistics and Probability

Comments

Moderator: Roberto Coppola

Session 3-1-E Consumer Profiles in the Gaming Industry

File: 23 PowerPoint slides

 
May 30th, 8:30 AM May 30th, 10:00 AM

Session 3-1-E: Anatomy of a Jackpot: Characteristics of Purchasers of Large Jackpot Lottery Tickets

Caesars Palace, Las Vegas Florentine II

Jackpot “Run” & Survey Design

Record breaking Powerball jackpot

Started at $40 million on Oct 6, 2012

Rolled 15 times to reach $550 million Nov 28, 2012

MN Sold $25.2 million worth of tickets

Sales from all lotteries totaled $1.3 billion

Internet Survey

1,000 Minnesota adults

In the field Dec 14 to 18

Took, on average, about 10 minutes to complete

Representative of the general population (age and gender)

Conducted by Ipsos