Panel Title

Session 1-3-E: Gaming Operations Research

Location

The Mirage Hotel & Casino, Las Vegas, Nevada

Start Date

7-6-2016 2:00 PM

End Date

7-6-2016 3:30 PM

Abstract

Consumers have many decisions to make when it comes to travel. The first decision is choosing to travel at all, followed by how much to spend. Next based on the consumer’s motivations and preferences, they determine how to allocate their travel spend across a variety of categories. This study evaluates how revenue generation in integrated resorts changed during recessions. This allocation change in revenue also affects profits and profit margins as each department has a different cost structure. This study will also evaluate how profit and profit margins in each department were affected due to the change in revenue allocation during recessions.

Keywords

Recession; integrated resorts; revenue; profit; consumer behavior; gaming; travel spend

Disciplines

Economics | Gaming and Casino Operations Management | Hospitality Administration and Management | Tourism and Travel

Comments

Attachment: PDF containing 23 slides

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Jun 7th, 2:00 PM Jun 7th, 3:30 PM

Recession Effect on Consumer Spend Allocation and Integrated Resorts' Profits

The Mirage Hotel & Casino, Las Vegas, Nevada

Consumers have many decisions to make when it comes to travel. The first decision is choosing to travel at all, followed by how much to spend. Next based on the consumer’s motivations and preferences, they determine how to allocate their travel spend across a variety of categories. This study evaluates how revenue generation in integrated resorts changed during recessions. This allocation change in revenue also affects profits and profit margins as each department has a different cost structure. This study will also evaluate how profit and profit margins in each department were affected due to the change in revenue allocation during recessions.