Submission Title
The Challenges and Opportunities in Macau Casino Gaming Industry
Session Title
Session 2-2-F: But What Does the Research Say? Perspectives on Macau’s Free Fall
Presentation Type
Event
Location
The Mirage Hotel & Casino, Las Vegas, Nevada
Start Date
8-6-2016 10:30 AM
End Date
8-6-2016 12:00 PM
Disciplines
Economics | Hospitality Administration and Management | International Business | Tourism and Travel
Abstract
This paper briefly reviews the success in last decade and analyzes the challenges in Macau casino gaming industry. Macroeconomic and political factors in China are the principal direct cause of Macau’s gaming revenue decline in 2014, implicating the vulnerability and unsustainability associated with the VIP business model of casino gaming industry. Although Macau continues to face challenges since late 2014, the prospect of Macau gambling industry is still optimistic in the long term, as there are emerging positive catalysts which will boost demand. From casino operators’ perspective, they should continue to try to increase revenue from mass market and non-gaming business by relocating the resource and adding more non-gaming amenities. This paper provides a fresh perspective, and a new line of thinking with regard to how casino gaming industry in Macau will develop in the future. It therefore potentially directs a new path of research in the area.
Keywords
Casino gaming industry, China -- Macau, Macau, VIP market, Mass market, Diversification, Gambling industry
Included in
Economics Commons, Hospitality Administration and Management Commons, International Business Commons, Tourism and Travel Commons
The Challenges and Opportunities in Macau Casino Gaming Industry
The Mirage Hotel & Casino, Las Vegas, Nevada
This paper briefly reviews the success in last decade and analyzes the challenges in Macau casino gaming industry. Macroeconomic and political factors in China are the principal direct cause of Macau’s gaming revenue decline in 2014, implicating the vulnerability and unsustainability associated with the VIP business model of casino gaming industry. Although Macau continues to face challenges since late 2014, the prospect of Macau gambling industry is still optimistic in the long term, as there are emerging positive catalysts which will boost demand. From casino operators’ perspective, they should continue to try to increase revenue from mass market and non-gaming business by relocating the resource and adding more non-gaming amenities. This paper provides a fresh perspective, and a new line of thinking with regard to how casino gaming industry in Macau will develop in the future. It therefore potentially directs a new path of research in the area.
Comments
Attached: PDF containing 32 slides