Panel Title

Session 2-1-B: Millennials! The Panic and the Proper (Research-based) Perspective

Location

The Mirage Hotel & Casino, Las Vegas, Nevada

Start Date

8-6-2016 8:30 AM

End Date

8-6-2016 10:00 AM

Abstract

This presentation will discuss the results of a segmentation study done in Minnesota on the gambllng habits of the Millennial Generation. While much of the work done on this generation (or others)focuses on central tendencies, this study was designed to explore the diversity in the gambling behavior, motivations, and attitudes of Minnesotans between the ages of 18 and 35. The authors will demonstrate the wide range of gambling behavior and beliefs within this generation, and discuss the importance of understanding these differences for the gambling industry, public policy, responsible gambling, and problem gambling awareness, treatment, and prevention.

Keywords

Gambling; Millennial generation; market segmentation

Disciplines

Public Affairs, Public Policy and Public Administration | Sociology

Comments

Attachment: PDF containing 26 slides

Title slide: 18-34 Year Old Segmentation Study

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Jun 8th, 8:30 AM Jun 8th, 10:00 AM

Gambling and the Millennial Generation: A Segmentation Study

The Mirage Hotel & Casino, Las Vegas, Nevada

This presentation will discuss the results of a segmentation study done in Minnesota on the gambllng habits of the Millennial Generation. While much of the work done on this generation (or others)focuses on central tendencies, this study was designed to explore the diversity in the gambling behavior, motivations, and attitudes of Minnesotans between the ages of 18 and 35. The authors will demonstrate the wide range of gambling behavior and beliefs within this generation, and discuss the importance of understanding these differences for the gambling industry, public policy, responsible gambling, and problem gambling awareness, treatment, and prevention.