Panel Title

Session 3-2-F: North American Casino Jurisdictions: Saturation, Maturation, and Free Markets

Location

The Mirage Hotel & Casino, Las Vegas, Nevada

Start Date

9-6-2016 10:30 AM

End Date

9-6-2016 12:00 PM

Abstract

The national and regional economies in the U.S. remain on a slow growth trajectory, while the casino gaming industry has seen a rapid and ongoing expansion. Consequently, states, Native American tribes, and gaming operators have increasingly shifted their attention from gaming expansion to the problems of regional competition, cannibalization, market maturation, and market saturation. The question of “market saturation” has become a salient point of public policy debate and a topic that is now frequently raised in the industry and media. This paper analyzes the concept of saturation in the context of casino gaming markets and compares several metrics for measuring saturation. We examine several markets widely acknowledged and accepted by the industry as being “saturated” to assess the sufficiency of these metrics for determining whether a market is saturated.

Keywords

Saturation; Gravity Models; Cannibalization; Casino Markets

Disciplines

Economics | Gaming and Casino Operations Management | Hospitality Administration and Management | International Business | Mental and Social Health | Psychology | Public Affairs, Public Policy and Public Administration | Public Policy | Sociology | Statistics and Probability | Substance Abuse and Addiction | Tourism and Travel

Comments

Attachment: PDF containing 15 slides ; Title slide: An Empirical Framework for Assessing Market Saturation in the U.S. Casino Industry

 
Jun 9th, 10:30 AM Jun 9th, 12:00 PM

Measuring Market Saturation in the U.S. Casino Industry: An Analytical and Empirical Analysis

The Mirage Hotel & Casino, Las Vegas, Nevada

The national and regional economies in the U.S. remain on a slow growth trajectory, while the casino gaming industry has seen a rapid and ongoing expansion. Consequently, states, Native American tribes, and gaming operators have increasingly shifted their attention from gaming expansion to the problems of regional competition, cannibalization, market maturation, and market saturation. The question of “market saturation” has become a salient point of public policy debate and a topic that is now frequently raised in the industry and media. This paper analyzes the concept of saturation in the context of casino gaming markets and compares several metrics for measuring saturation. We examine several markets widely acknowledged and accepted by the industry as being “saturated” to assess the sufficiency of these metrics for determining whether a market is saturated.