Session Title
Session 3-3-E: Online Gaming Customers, Consumption, and Behaviors
Presentation Type
Event
Location
The Mirage Hotel & Casino, Las Vegas, Nevada
Start Date
9-6-2016 2:00 PM
End Date
9-6-2016 3:30 PM
Disciplines
Economics | Mental and Social Health | Psychology | Public Affairs, Public Policy and Public Administration | Sociology | Statistics and Probability | Substance Abuse and Addiction
Abstract
Mobile gambling is an emerging market in which there is evidence that some gamblers are introduced to gambling through their mobile device, and that mobile gambling does not ‘cannibalise’ participation with other forms of gambling. There is a concern that mobile gamblers face distinct risks from other forms of gambling, particularly for harmful behaviours. This paper presentation outlines a behavioural account of mobile gambling that combines both the learned characteristics of problem gambling with how individuals interact with their mobile devices. This hypothesizes that the extended gaps between plays or sessions potentially attracts extended play, even in the face of losses. We initially tested this in the laboratory using a simulated slot machine, finding that longer gaps on a gambling style of play increased the rate at which individuals gambled when they could no longer win money. To test this further we designed a simple mobile gambling app in the form of a scratchcard, and asked participants to play on the app over a period of eight to ten weeks. For the final two weeks the app was designed so that participants could not win. During this time gambling behaviour, location and the other apps the users used and intended to use before/after gambling were recorded, and measures of gambling, risk-taking and affect were taken. In total we collected the output of nearly fifty thousand gambles, finding that participants showed considerable perseverance in the face of losses; differences in gambling under extinction appeared consistent with a behavioural account of gambling.
Keywords
Mobile gambling, gambling, problem gambling, behaviour, smartphone, app, psychology
Included in
Economics Commons, Psychology Commons, Public Affairs, Public Policy and Public Administration Commons, Sociology Commons, Statistics and Probability Commons, Substance Abuse and Addiction Commons
A Behavioural Account of Mobile Gambling
The Mirage Hotel & Casino, Las Vegas, Nevada
Mobile gambling is an emerging market in which there is evidence that some gamblers are introduced to gambling through their mobile device, and that mobile gambling does not ‘cannibalise’ participation with other forms of gambling. There is a concern that mobile gamblers face distinct risks from other forms of gambling, particularly for harmful behaviours. This paper presentation outlines a behavioural account of mobile gambling that combines both the learned characteristics of problem gambling with how individuals interact with their mobile devices. This hypothesizes that the extended gaps between plays or sessions potentially attracts extended play, even in the face of losses. We initially tested this in the laboratory using a simulated slot machine, finding that longer gaps on a gambling style of play increased the rate at which individuals gambled when they could no longer win money. To test this further we designed a simple mobile gambling app in the form of a scratchcard, and asked participants to play on the app over a period of eight to ten weeks. For the final two weeks the app was designed so that participants could not win. During this time gambling behaviour, location and the other apps the users used and intended to use before/after gambling were recorded, and measures of gambling, risk-taking and affect were taken. In total we collected the output of nearly fifty thousand gambles, finding that participants showed considerable perseverance in the face of losses; differences in gambling under extinction appeared consistent with a behavioural account of gambling.
Comments
Attachment: PDF containing 26 slides
Audio recording of session is attached as a downloadable MP3 audio file, 30.52 MB