Submission Title

Awareness isn't good enough

Session Title

Session 2-3-B: Responsible Gambling and Consumer Behavior

Presentation Type

Event

Location

Caesars Palace, Las Vegas, Nevada

Start Date

29-5-2019 1:45 PM

End Date

29-5-2019 3:10 PM

Disciplines

Marketing

Abstract

See attached document "RGC Awareness isn't good enough.UNLV Submission"

Keywords

Social Marketing, Behaviour Change, ethno-cultural, Measurement

Author Bios

See attached document "RGC Awareness isn't good enough.UNLV Submission"

Funding Sources

n/a

Competing Interests

n/a

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Included in

Marketing Commons

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May 29th, 1:45 PM May 29th, 3:10 PM

Awareness isn't good enough

Caesars Palace, Las Vegas, Nevada

See attached document "RGC Awareness isn't good enough.UNLV Submission"