UNLV Center of Gaming Research
Dr. Schwartz does a quick interview with John Blink, who pioneered marketing to and in Hawaii with downtown Las Vegas' California casino in the 1970s and 1980s. Blink talks candidly about working for both Sam and Bill Boyd at the Eldorado, Union Plaza, and California casinos, the early days at the California, and the loyalty of the casino's Hawaiian patrons and vice versa. Plus, learn how to get a free bowl of saimin noodles at the Cal.
Casinos – Marketing; Customer loyalty; Gambling – Marketing; Hawaii; Nevada – Las Vegas
Gaming and Casino Operations Management | Marketing
Blink, J. M.
Pioneering Marketing to Hawaii with Downtown Las Vegas' California Casino.
Available at: http://digitalscholarship.unlv.edu/gaming_podcasts/37