Authors

John M. Blink

Document Type

Podcast

Publication Date

3-4-2009

Publisher

UNLV Center of Gaming Research

Abstract

Dr. Schwartz does a quick interview with John Blink, who pioneered marketing to and in Hawaii with downtown Las Vegas' California casino in the 1970s and 1980s. Blink talks candidly about working for both Sam and Bill Boyd at the Eldorado, Union Plaza, and California casinos, the early days at the California, and the loyalty of the casino's Hawaiian patrons and vice versa. Plus, learn how to get a free bowl of saimin noodles at the Cal.

Keywords

Casinos – Marketing; Customer loyalty; Gambling – Marketing; Hawaii; Nevada – Las Vegas

Disciplines

Gaming and Casino Operations Management | Marketing

Language

English

Comments

MP3 Audio file size: 9.75 megabytes

Streaming Media

Pioneering Marketing to Hawaii with Downtown Las Vegas' California Casino


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