UNLV Center for Gaming Research
In this January 25, 2017 Colloquium Talk, Strauss discusses how casino press releases reflected the efforts of public relations professionals to secure coverage for their organizations.
Casinos--Marketing; Corporations--Public relations; Nevada--Las Vegas; Press releases
Gaming and Casino Operations Management
Strauss, J. R.
Promoting Las Vegas: Stories and Strategies of Casino Press Releases.
Available at: http://digitalscholarship.unlv.edu/gaming_podcasts/76