Strategic management, strategy implementation, senior-level leaders, leadership behavior, success, failure, barriers
Original Research Article
The study is an investigation of the relationship between effective leadership behavior and successful strategy implementation in the Nevada casino industry. The study's findings mostly agree with earlier research on the concept of strategy implementation and reaffirm the role that strategic consensus plays in the strategy implementation process. The study also reinforces findings that frequent communication up and down the organization structure enhances strategic consensus through the fostering of shared attitudes and values. In addition, it reaffirms the concept that an organization which ties rewards to the success of the strategy employed is rewarded with higher levels of organizational performance and concludes that strategy implementation plans must be clearly developed, indicating particular tasks for individuals, with clear-cut time frames, and identifying the people responsible for task completion.