Bingo rooms, operations analysis, casino marketing, casino management, loss-leader promotion
Original Research Article
Using data from two repeater market hotel casinos, the relationship between bingo and slot business volumes is explored. Contrary to conjecture supplied by industry executives, the results fail to demonstrate a statistically significant relationship between daily bingo headcount and coin-in. This result was found in three different analyses, including one· attempt to estimate the impact of bingo headcount on low-denomination coin-in. This study advances the literature by challenging the assumption that bingo rooms produce substantial indirect slot profits. Given the minimal direct contribution to property cash flows, if any, the results suggest that bingo rooms are not always the highest and best use of valuable casino floor space.