Casino operations analysis, casino operations management, slot operations, linear programming
Original Research Article
The gaming literature has identified a number of factors that have driven the growth of Macau's casino industry. At the same time, however, questions remain as to future prospects for the growth of the enclave's gaming revenue- and specifically, whether this type of growth can be sustained. A forecast of Macau gaming revenue and an examination of its seasonality can assist scholars and practitioners alike in developing a better understanding of seasonal variation (a significant consideration in the volatile world of gaming) and the future outlook of the world gambling capital. The objective of this article is to investigate these trends, and to provide macro-level insights into the future of the world's new "gambling capital."