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Keywords

Internet, casino, gaming, market, demand

Document Type

Original Research Article

Abstract

Technology can provide gaming to any household in the world. The market potential of casino gaming on the Internet is substantial. This article summarizes an analysis of the global Internet casino gaming market. It indicates: (1) the nature of Internet casino gaming; (2) the competitive environment; (3) market opportunities; (4) environmental constraints; (5) marketing strategies; (6) market demand; (7) market potential; and (8) a flexible diffusion of innovation model for forecasting market demand.


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