With more than 150,000 hotel rooms, Las Vegas is the ideal living laboratory for the study of hospitality. Graduate students in the William F. Harrah College of Hotel Administration often use this living laboratory to produce a research paper as part of their degree requirements. Professional papers focus on a practical area within the hospitality industry that was of interest to the student. Many of the papers in this collection focus on the Las Vegas market but there are also several that focus on Macau and Singapore. Topics covered include loyalty programs; marketing; sustainability; meeting and event planning; the lodging and gaming industry in Macau; personnel issues in hotel management and more.

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Professional Papers from 2015

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Too Drunk to Gamble? Dram Shop Liability for Gaming Debts., Jeffery Benson

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The Economic and Social Effects of Casino Development in Macau, Christopher Benton

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The Financial, Social, and Environmental Impacts of Sustainable Practices on the Las Vegas Hospitality Market, John Brady

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An Analysis of Empirical Research of Social Media and User-Generated Content in the Hospitality Industry, Didi Fan

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Methods of Teaching Social Intelligence and its Impact on Service Quality, Martee Fischman

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A Study on Employee Engagement Program in Full Service Hotel, You Han

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Sexual Harassment in Las Vegas Nightclub Industry, Ksenia Kondratyuk

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Customer Delight: How Do We Achieve it? Customer Service and Exceeding Expectations, Katherine Landahl

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Transforming for the Future: The New Economic Driver for the Las Vegas Tourism Industry, Kwangbok Lee

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Evaluating E-Relationship Marketing Features on Hotel Mobile Apps, Xiaolin Lu

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Considerations for Implementing a Hotel Revenue Management System, Akram Mahesh

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Voluntary Recognition of Unionized Labor in a Resort with Leased Food and Beverage Outlets, Mark Morell II

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The Effects of Gaming Taxation on Capital Investment in Gaming Businesses, Jeremy Pollock

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The Impact of Hotel Website Quality on Customer Reservation, Chen Tan

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Servant Leadership and Related Issues in Chinese Hotel Industry, Yiqing Wang

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Transformational Leadership Increases Self-Determination and Positively Impacts Hospitality Frontline Employees, Xiao Zhang

Professional Papers from 2012

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Luxury as Culture: A Leader’s Guide to Luxury Service, Aldo Contreras Alba

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Implementing a State Lottery in Nevada, Benjamin K. Boulton

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A Business Plan for a Successful Family-Run Restaurant in Heber City, Utah, Brittany M. Bringhurst

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The Hospitality Industry’s Response to Climate Change: Is the Response Sufficient?, Paul Michael Carlson

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Sustainability Program for Rio Secco Golf Club and Cascata, Jay Chiders

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Effects of Service Level with Low Unemployment Rate in Macau, Hou Ian Chui

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An Introductory Wine Course For Hospitality Students, Jeffrey Conklin

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Leaving Tray Line Behind: A Proposal For Hybrid Hospital Foodservice, Christopher Connolly

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The Family and Medical Leave Act’s Impact on the Hospitality Industry: Implementing Policies to Ensure Continued Productivity, Katie O'Brien Coon

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Expatriate Guide to Beijing, China, William Z. Crump

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Violence in youth sport: Potential preventative measures and solutions, Cheryl Danilewicz

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Hotel Laguna: Marketing the Restoration of a Historic Hotel in Southern California, Hannie Darrwazeh

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Coaching Motivation, James Derella

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Marketing Analysis For Bonk Knob Shoals Located in Van Buren County, Tennessee, Lillian Lee Ehrmann

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The Proposal of a Graduate Level Special Events Class at University of Nevada, Las Vegas, Megan Gerber

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The Positive and Negative Economic Contributions of Mega-sporting Events to Local Communities, Qi Gong

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A Green Marketing Guideline for the Cruise Industry in North America, Xi Guo

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Why China? A study of why foreign hotel companies are rushing to develop new luxury hotels in China, Sean Hardingham

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Casino Hosting: Back to the Basics, Jessica L. Hobbs

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Creating A Hospitality Leadership Development Training Program For a Country Club, Joan Ho

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Running head: Sustainability Framework Applied to Integrated Resort 1 International Standard of Sustainability Framework Applied to Integrated Resorts, Jong Hwa Jeon

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A Positive Approach: Training Coaches to Build a Positive Motivational Climate, J. Spencer John

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Search Engine Optimization: Best Practices for Google, Tucker Johnson

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Environmental Waste Mangement Training Module for Temporary / ESL Employees in Meeting and Event Industry, Shinyong Shawn Jung

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American Generation Y and The Hotel of 2030, Brian Kelley

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Business Plan for a U.S. Based Healthy and Organic Ethnic Korean Quick-Service Restaurant, Daniel W. Kim

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Smartphone application effecting potential increase of hotel business revenue and guest satisfaction, Katelyn H. Kim

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The Legalization of Casino Gambling in Mainland China, Xi Liu

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The Role of Ethics in Athletic Participation, Ryan Matthews

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Fan Loyalty and Motivation, Jason Mays

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The Shifting of the Las Vegas Tourism Industry: A Historical Perspective on Management and Resort Revenues, Eden McCallister

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The Internet Gaming Industry for Newbies, Cory Nebel

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Logistics and Supply Chain Management in the Hotel Industry: Impact on Hotel Performance In Service Delivery, Clement K. Odoom

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Maintaining the Profitability of Gaming’s Premium Players, Maxwell J.H. Olson

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Social Media Helps Small Businesses, Nicholas J. Oxborrow

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Non-Monetary Strategies to Retain Key Employees, Becky Rader

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A Social Media Plan for the Ultimate Fighting Championship, Matthew Radmanovich

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Creating a Positive Motivational Climate: Strategies for Division I Women’s Tennis Coaches, Mark Roberts

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Training and Development Guide for a Culinary Department in a Private University, Kimberly Rosenbaum

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Enhancing Off-Season Motivation in Collegiate Athletes, Daniel Ryan

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Sustainable Tourism Marketing Strategies at UNESCO World Heritage Sites, Fouad A. Sadiki

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The Adaptation of Cloud Computing by the Hotel Industry, Anthony Schneider

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A Business Plan for Grass Fed Restaurant, Joshua Schonfeld

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Cultural Impact on Customer Satisfaction and Service Quality Evaluation in Hotels, Yeji Seo

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Analyzing the Effects of Social Media on the Hospitality Industry, Gaurav Seth

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Motivational Clinic for Coaches in Division I, II, III College Sports, Christopher M. Sheldrick

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Identify Possible Critical Provider Gap(s) in the Package Tours Sold by Travel Agencies in Singapore, Chih Wee Siow

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The Pros and Cons of Outsourcing, Angela Smith

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Diversifying the National Parks, Amalia Sommer

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An Introduction to Meeting and Event Management Course, Diana Spina

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A Training Manual: To Increase Performance in Cost Management of a Las Vegas Nightclub for Operations Managers, Mark F. Staudinger

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Developing a Marketing Plan For Hertz China, Isabel Tan Ai Wei

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Community Gardening: Benefits Focused Strategies, Joseph Zaanan Tellschow

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Frameworks Of Casino Resorts Supply Chain, Lu-Mo Tsai

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Perfecting the Table Games Dealer: Improving Initial Table Games Dealer Training Curriculum to Create More Versatile Gaming Employees, Bama Varsanyi

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Capturing the Chinese Outbound Tourism Market: Lessons for Las Vegas Casino Operators, Wilson Wan

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Exploration of Human-Computer Interaction (HCI) Applications in Hospitality Industry, Jia Wei

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Recommendations for Online Training in Hospitality Organizations, Geoffrey L. Wellen