The effect of co-creation experience on outcome variable
Document Type
Article
Publication Date
1-1-2016
Publication Title
Annals of Tourism Research
Volume
57
First page number:
62
Last page number:
75
Abstract
This study examines the underlying dimensions of co-creation of an experience in the context of tourism and its effects on behavioral consequences such as tourists' satisfaction with the co-creation of an experience, subjective well-being, and loyalty to the service provider. The purpose of the study is achieved by showing that that tourists' co-creation of an experience positively affects the vacation experience and loyalty to the service provider. In turn, satisfaction with the vacation experience influences overall life satisfaction. The results of this study should help service providers change strategies and implement a platform for creating unique co-creation of experiences, allowing tourists to become more physically and emotionally engaged in the planning of their vacations. © 2015 Elsevier Ltd.
Keywords
Co-creation of an experience; Involvement; Loyalty; Overall life satisfaction; Satisfaction with vacation experience
Language
English
Repository Citation
Mathis, E. F.,
Kim, H.,
Uysal, M.,
Sirgy, J. M.,
Prebensen, N. K.
(2016).
The effect of co-creation experience on outcome variable.
Annals of Tourism Research, 57
62-75.
http://dx.doi.org/10.1016/j.annals.2015.11.023