Hotel Facebook Marketing: an Integrated Model

Authors

Xi Yu LeungFollow
Seyhmus Baloglu, University of Nevada, Las VegasFollow

Document Type

Article

Publication Date

6-8-2015

Publication Title

Worldwide Hospitality and Tourism Themes

Volume

7

Issue

3

First page number:

266

Last page number:

282

Keywords

Compliance; eWom; Identification; Booking intention; Facebook marketing; Hotel Facebook page

Repository Citation

Leung, X., Baloglu, S. (2015). Hotel Facebook Marketing: an Integrated Model. Worldwide Hospitality and Tourism Themes, 7(3), 266-282.
http://dx.doi.org/10.1108/whatt-03-2015-0011