The Role of Commercial Friendship in Company versus Customer Initiation of Co-Creation for Tourism Brands
Document Type
Conference Proceeding
Publication Date
9-10-2015
Publication Title
6th Advances in Tourism Marketing (ATMC) Conference
Publisher
ATMC
Publisher Location
Joensuu, Finland
Repository Citation
Shulga, L.,
Busser, J.,
Henthorne, T.
(2015).
The Role of Commercial Friendship in Company versus Customer Initiation of Co-Creation for Tourism Brands.
6th Advances in Tourism Marketing (ATMC) Conference
Joensuu, Finland: ATMC.
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