Burton and Drake's guide offers a practical approach for British or American flacks who are planning public relations campaigns in Europe. The first half presents an overview of the European media landscape with specific advice about approaching print media, news agencies, and media centers. The second half profiles 43 European countries, surveying the general media environment and noting key players in various media genres.
Communication Technology and New Media | Library and Information Science | Public Relations and Advertising
Hitting the Headlines in Europe: A Country-by-Country Guide to Effective Media Relations.
American Library Association.