Assessment is a process of listening and then using what you hear to make improvements. Assessment can lead to change in something concrete – like a service. Assessment can also lead to changes in perceptions. It is the latter I would like to highlight today. Rather than focus on assessment techniques themselves, the emphasis for this presentation is on "stories" made possible by such assessment techniques as surveys, interviews, focus groups, classroom assessment techniques, observations, and reports on use. All contribute to a view of the library that is triangulated from multiple points, and that can then be reflected back to various audiences as “stories” and can serve to change perceptions – which I see as one of our primary challenges these days.
Library and Information Science | Public Relations and Advertising
Brown, J. M.
Telling stories about the library: Using qualitative and quantitative data to depict the library.
36th Annual Conference Proceedings Art Libraries Society of North America
Art Libraries Society of North America.