Publications of the University of Nevada, Las Vegas Marketing and International Business Department faculty.
Submissions from 2022
Firm Size, Corporate Debt, R&D Activity, and Agency Costs: Exploring Dynamic and Non-Linear Effects, Giorgio Canarella and Stephen Miller
Indirect Customer-To-Customer Interactions and Experiential Value: Examining Solo and Social Diners, Wenjia Han, Wen Jiang, Jason Tang, Carola Raab, and Anjala Krishen
Signaling Green! Firm Esg Signals in an Interconnected Environment That Promote Brand Valuation, Michael T. Lee, Robyn L. Raschke, and Anjala S. Krishen
Submissions from 2021
Untapped Knowledge about Water Reuse: the Roles of Direct and Indirect Educational Messaging, Jesse L. Barnes, Anjala S. Krishen, and Han-fen Hu
Fear of Missing Out in the Digital Age: The Role of Social Media Satisfaction and Advertising Engagement, My Bui, Anjala S. Krishen, Eda Anlamlier, and Orie Berezan
A Discursive Framework of B2B Brand Legitimacy, Brandon M. Gustafson and Nadia Pomirleanu
Effective Redesign Strategies for Tourism Management in a Crisis Context: A Theory-in-Use Approach, Eun Joo Kim and Nadia Pomirleanu
Where There’s a Will, There’s a Way: Synthesizing Creativity, Contagious Motivation, and Unique Projects Into the Course Experience, Anjala S. Krishen
A Broad Overview of Interactive Digital Marketing: A Bibliometric Network Analysis, Anjala S. Krishen, Yogesh K. Dwivedi, N. Bindu, and K. Satheesh Kumar
Interdisciplinary Research as Methodologically and Substantively Creative, Anjala S. Krishen and Maria Petrescu
The “Elephant in the Room”: Interrogating the Sample Demographics, Anjala S. Krishen and Maria Petrescu
Hotel Virtual Reality Advertising: A Presence-Mediated Model and Gender Effects, Jiaying Lyu, Xi Leung, Billy Bai, and Marla Stafford
Building Homes and Hopes: The Transformative Service of Youthbuild Las Vegas, Kimberly Nehls
A Tribute to Our Heroes and Thoughts About Collaborative Relationships, Maria Petrescu and Anjala S. Krishen
Focusing on the Quality and Performance Implications of Marketing Analytics, Maria Petrescu and Anjala S. Krishen
How Affective Evaluation and Tourist Type Impact Event Marketing Outcomes: Field Studies in Experiential Marketing, Buduo Wang, Angeline Close Scheinbaum, Siyan Li, and Anjala S. Krishen
Submissions from 2020
Strategic Product Displays on Social Media Through Proactive Nostalgia, Makbule Eda Anlamlier and Sevincgul Ulu
Strategizing Product Displays on Social Media: the Case of Proactive Nostalgia, Makbule Eda Anlamlier and Sevincgul Ulu
Setting the Future of Digital and Social Media Marketing Research: Perspectives and Research Propositions, Yogesh K. Dwivedi, Elvira Ismagilova, D. Laurie Hughes, Jamie Carlson, Raffaele Filieri, Jenna Jacobson, Varsha Jain, Heikki Karjaluoto, Hajer Kefi, Anjala S. Krishen, Vikram Kumar, Mohammad M. Rahman, Ramakrishnan Raman, Philipp A. Rauschnabel, Jennifer Rowley, Jari Salo, Gina A. Tran, and Yichuan Wang
“The Ones Who Move Things Along”: How Women Mid-Level Managers Navigate Academic Landscapes, Hugo A. García, Kimberly Nehls, Kimberly Florence, Yvonne Harwood, and Tamara McClain
#MeToo, #MeThree, #MeFour: Twitter as community building across academic and corporate institutions, Axenya Kachen, Anjala S. Krishen, Maria Petrescu, Rebecca D. Gill, and Paula C. Peter
Exploring online comments from a strategic marketing stance to reduce wildlife crime, Sheen Kachen and Anjala S. Krishen
The Digital Self and Virtual Satisfaction: A Cross-Cultural Perspective, Anjala S. Krishen, Orie Berezan, Shaurya Agarwal, Pushkin Kachroo, and Robyn Raschke
Harnessing the Waiting Experience: Anticipation, Expectations and WOM, Anjala S. Krishen, Orie Berezan, Shauyra Agarwal, and Brian Robison
Untapped Education: Exploring the Relationship of Political Ideology and Water Reuse, Anjala S. Krishen, Han-fen Hu, and Jesse L. Barnes
The Danger of Flavor: E-Cigarettes, Social Media, and the Interplay of Generations, Anjala S. Krishen, Han fen Hu, Andrew L. Spivak, and Olesya Venger
What’s in a Number? the Interesting Challenge of Knowledge Diffusion, Anjala S. Krishen and Maria Petrescu
Online Behavioral Targeting: Are Knowledgeable Consumers Willing to Sell Their Privacy?, H. Li and A. Nill
Online Behavioral Targeting: Are Knowledgeable Consumers Willing to Sell Their Privacy?, H. Li and A. Nill
Making Sense of Dark Tourism: Typologies, Motivations, and Future Development of Theory, Victoria Mitchell, Tony L. Henthorne, and Babu George
Association for the Study of Higher Education, Kimberly Nehls
Campus and Community Relationships: The Impact of Student Affairs Advisory Boards, Kimberly Nehls
Direct-to-Consumer Genetic Testing and Its Marketing: Emergent Ethical and Public Policy Implications, Alexander Nill and Gene Laczniak
CSR in the USA: A Historic Perspective on the Interplay Between Ideological, Political and Economic Forces, Alexander Nill and Bianka L. Papp
The Internet of Everything: Implications of Marketing Analytics From a Consumer Policy Perspective, Maria Petrescu, Anjala Krishen, and My Bui
The Dilemma of Social Media Algorithms and Analytics, Maria Petrescu and Anjala S. Krishen
The Importance of High-Quality Data and Analytics During the Pandemic, Maria Petrescu and Anjala S. Krishen
Information Technology, Learning, and Sales Performance, Elena Pomirleanu
Ooh, That's Sour: An Investigation of the Role of Sour Taste and Color Saturation in Consumer Temptation Avoidance, Nadia Pomirleanu, Brandon M. Gustafson, and Sheng Bi
Introduction to Operations Managemnt: A Supply Chain Process Approach, Joel D. Wisner
Submissions from 2019
Exploring Loneliness and Social Networking: Recipes for Hedonic Well-Being on Facebook, Orie Berezan, Anajala S. Krishen, Shaurya Agarwal, and Pushkin Kachroo
Loneliness and Social Media: the Interplay of Physical and Virtual Social Space, Orie Berezan, Anjala S. Krishen, and Anuj Jenveja
The Strategic Value of Culture: An Integrative Framework for the Role of Organizational Culture in Marketing Strategy, Brandon M. Gustafson and Nadia Pomirleanu
The Social Buyer: A Framework for the Dynamic Role of Social Media in Organizational Buying, Brandon M. Gustafson, Nadia Pomirleanu, Babu John Mariadoss, and Jean L. Johnson
Marketing Certifications: Evaluating Their Role in Marketing Education, Steven Hartley, James Cross, and John A. Schibrowsky
The State of Marketing Analytics in Research and Practice, Dawn Iacobucci, Maria Petrescu, Anjala Krishen, and Michael Bendixen
Supply Chain Integration, Learning, and Agility: Effects on Performance, Habibullah Khan and Joel D. Wisner
Preventing Shoplifting: Exploring Online Comments to Propose a Model, Pradeep K. Korgaonkar, John T. Gironda, Maria Petrescu, Anjala S. Krishen, and Tamara F. Mangleburg
Marketing and Humanity: An Introduction, Anjala S. Krishen and Orie Berezan
Social Media Networking Satisfaction in the Us and Vietnam: Content Versus Connection, Anjala S. Krishen, Orie Berezan, Shaurya Agarwal, and Pushkin Kachroo
Feelings and Functionality in Social Networking Communities: A Regulatory Focus Perspective, Anjala S. Krishen, Orie Berezan, and Carola Raab
Feelings and Functionality in Social Networking Communities: A Regulatory Focus Perspective, Anjala S. Krishen, Orie Berezan, and Carola Raab
The Story Only Few Can Tell: Exploring the Disproportionately Gendered Professoriate in Business Schools, Anjala S. Krishen, Michael T. Lee, and Robyn L. Raschke
Data-Driven Decision Making: Implementing analytics to Transform Academic Culture, Anjala S. Krishen and Maria Petrescu
Strength in Diversity: Methods and Analytics, Maria Petrescu and Anjala S. Krishen
Skin Lightening and Social Capital: The Cultural Conceptions of Agency, Nancy Wong and Anjala S. Krishen
Submissions from 2018
Critical Thinking and Reflective Learning in the Marketing Education Literature: A Historical Perspective and Future Research Needs, Andrew J. Dahl, James W. Peltier, and John A. Schibrowsky
The Current and Future State of Contingent Faculty, Hugo A. Garcia, Jon McNaughtan, and Kim Nehls
A Review of Climate and Culture Research in Selling and Sales Management, Brandon M. Gustafson, Nadia Pomirleanu, and Babu John-Mariadoss
Marketing and Humanity: Discourses in the Real World, Anjala S. Krishen and Orie Berezan
Social Networking from a Social Capital Perspective: A Cross-cultural Analysis, Anjala S. Krishen, Mark A. A. M. Leenders, Siva Muthaly, Marta Ziółkowska, and Michael S. LaTour
Marketing Analytics: Delineating the Field while Welcoming Crossover, Anjala S. Krishen and Maria Petrescu
Will They Pitch Or Will They Switch? Comparing Chinese And American Consumers, A S. Krishen and H F. Hu
Analytics From Our Scholarly Closets: The Connections Between Data, Information, And Knowledge, A S. Krishen and M Petrescu
Contingent Faculty in Higher Education, Jon McNaughtan; Hugo A, Garcia; and Kim Nehls
Analyzing the Analytics: Data Privacy Concerns, Maria Petrescu and Anjala S. Krishen
Novel Retail Technologies and Marketing Analytics, Maria Petrescu and Anjala S. Krishen
Knowledge Networking and Coopetition: The Role of Shared Technology in Promoting Goal Convergence, Robert V. Randolph, Han-fen Hu, and Kirk Silvernail
The Mediating Effects of Product Returns on the Relationship between Green Capabilities and Closed-loop Supply Chain Adoption, Mohd Rizaimy Shaharudin, Keah Choon Tan, Vijay Kannan, and Suhaiza Zailani
Do Members Want the Bells and Whistles? Understanding the Effect of Direct and Partner Benefits in Hotel Loyalty Programs, Michelle (Myongjee) Yoo, Orie Berezan, and Anjala S. Krishen
Submissions from 2017
Style before substance? Building loyalty through marketing communication congruity, O Berezan, A S. Krishen, S Tanford, and C Raab
The Pursuit of Virtual Happiness: Exploring the Social Media Experience across Generations, Orie Berezan, Anjala S. Krishen, Shaurya Agarwal, and Pushkin Kachroo
Understanding the power of hope and empathy in healthcare marketing, E Kemp, M Bui, A Krishen, P M. Homer, and M S. LaTour
A power-responsibility equilibrium framework for fairness: Understanding consumers’ implicit privacy concerns for location-based services, Anjala S. Krishen, Robyn L. Raschke, Angeline G. Close, and Pushkin Kachroo
The world of analytics: Interdisciplinary, inclusive, insightful, and influential, A S. Krishen and M Petrescu
The Use of Genetic Testing Information in the Insurance Industry: An Ethical and Societal Analysis of Public Policy Options, A Nill, G Laczniak, and P Thistle
Marketing analytics: From practice to academia, M Petrescu and A S. Krishen
Linking CSR Communication Activities to Consumer Brand Evaluations: An Examination of Mediating and Moderating Factors Linking CSR Communication to Brand Evaluations, Nadia Pomirleanu and Olesya Venger
Mommy Blogs and Online Communities: Emotions and Cognitions of Working Mothers, Angeline C. Scheinbaum, Anjala S. Krishen, Axenya Kachen, Amanda Mabry-Flynn, and Nancy Ridgway
Product return management: Linking product returns, closed-loop supply chain activities and the effectiveness of the reverse supply chains, M R. Shaharudin, K Govindan, S Zailani, K C. Tan, and M Iranmanesh
The direct and indirect CO2 rebound effect for private cars in China, Y J. Zhang, Z Liu, C X. Qin, and T D. Tan
Submissions from 2016
The unrealized value of incentivized eWOM recommendations, J Kim, Gillian Naylor, E Sivadas, and V Sugumaran
Is having accurate knowledge necessary for implementing safe practices?: A consumer folk theories-of-mind perspective on the impact of price, Anjala Krishen, S Agarwal, and P Kachroo
Framing the value and valuing the frame? Algorithms for child safety seat use, Anjala Krishen, S Agarwal, P Kachroo, and R L. Raschke
The generation of virtual needs: Recipes for satisfaction in social media networking, Anjala Krishen, O Berezan, S Agarwal, and P Kachroo
Do consumers dig it all? The interplay of digital and print formats in media, Anjala Krishen, S Kachen, M Kraussman, and Z Haniff
Identifying With the Brand Placed in Music Videos Makes Me Like the Brand, Anjala Krishen and M J. Sirgy
Influences of Firm Orientations on Sustainable Supply Chain Management, B J. Mariadoss, T Chi, P Tansuhaj, and Nadia Pomirleanu
Sequential loss of self-control: Exploring the antecedents and consequences of student credit card debt, J W. Peltier, A J. Dahl, and John Schibrowsky
What’s in a word? Building program loyalty through social media communication, Carola Raab, Orie Berezan, Anjala S. Krishen, and Sarah L. Tanford
Submissions from 2013
Supply Chain Drivers that Foster the Development of Green Initiatives in an Emerging Economy, Chin-Chun Hsu, Keah-Choon Tan, Suhaiza Hanim Mohamad Zailani, and Vaidyanathan Jayaraman
Green Supply Chain Management Practices and Performance, Tritos Laosirihongthong, Dotun Adebanjo, and Keah-Choon Tan
DEA Analysis of FDI Attractiveness for Sustainable Development: Evidence from Chinese Provinces, Ming Lei, Xinna Zhao, Honghui Deng, and Keah-Choon Tan
Submissions from 2012
Influence of Resource-based Capability and Inter-organizational Coordination on SCM, Keah-Choon Tan and James Cross
The Impact of External Institutional Drivers and Internal Strategy on Environmental Performance, Suhaiza Hanim Mohamad Zailani, Tarig K. Eltayeb, Chin-Chun Hsu, and Keah-Choon Tan
Submissions from 2011
Entrepreneurial SCM Competence and Performance of Manufacturing SMEs, Chin-Chun Hsu, Keah-Choon Tan, Tritos Laosirihongthong, and G. Keong Leong
Supply Chain Management in ASEAN Automotive Manufacturing Industry, Tritos Laosirihongthong, Keah-Choon Tan, and Dotun Adebanjo
Submissions from 2010
Supply Chain Integration with Third-Party Logistics Providers, Jayanth Jayaram and Keah-Choon Tan
Examining the Interrelationships between Supply Chain Integration Scope and Supply Chain Management Efforts, Jayanth Jayaram, Keah-Choon Tan, and S. P. Nachiappan
Supply Chain Integration: Cluster Analysis of the Impact of Span of Integration, Vijay R. Kannan and Keah-Choon Tan