Title
Framing the value and valuing the frame? Algorithms for child safety seat use
Document Type
Article
Publication Date
1-1-2016
Publication Title
Journal of Business Research
Volume
69
Issue
4
First page number:
1503
Last page number:
1509
Abstract
This study uses both the consumption value and framing theories to examine consumers' choices when making risky decisions. This examination uses a framework of "gives" and "gets" to test the consumer's perception of value and then uses a sequential fsQCA to take the mental accounting of a risky decision. The findings indicate that the value equation provides a beneficial conceptualization of safety that can guide managers and policymakers on ways to connect consumers' perceptions of value with mechanisms that create value-based framing. © 2015 Elsevier Inc.
Keywords
Decision-making; Framing theory; Fuzzy-set qualitative comparative analysis; Risky choice; Safety; Value equation
Language
English
Repository Citation
Krishen, A.,
Agarwal, S.,
Kachroo, P.,
Raschke, R. L.
(2016).
Framing the value and valuing the frame? Algorithms for child safety seat use.
Journal of Business Research, 69(4),
1503-1509.
http://dx.doi.org/10.1016/j.jbusres.2015.10.132