Editors

David G. Schwartz

Document Type

Occasional Paper

Publication Date

10-2014

Publication Title

Center for Gaming Research Occasional Paper Series: Paper 30

Publisher Location

Las Vegas, Nevada

First page number:

1

Last page number:

10

Abstract

This paper explores how Las Vegas casino devel opers have competed with architectural design. Throughout history, they emphasized different elements of the casino complex. This paper will examine three of the most heated wars that occurred between casinos over such elements: the swimming pool wars of the 1950s, the sign wars of the 1960s, and the porte cochère wars of the 1970s. This paper argues how, in the face of competition, each of these elements evolved into truly unique forms that differed greatly from other places. In its relentless pursuit to attract visitors, Las Vegas lay on the forefront of architectural experimentation.

Keywords

Architecture; Casinos; Nevada--Las Vegas; porte cochères; Signage; Signs and signboards; Swimming pools

Disciplines

Architectural History and Criticism | Gaming and Casino Operations Management

Language

English


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