Editors

David G. Schwartz

Document Type

Occasional Paper

Publication Date

7-2012

Publication Title

Center for Gaming Research Occasional Paper Series: Paper 19

Publisher Location

Las Vegas, Nevada

First page number:

1

Last page number:

24

Abstract

The evolution of the Las Vegas casinos from owner operator to the institutionally financed and corporately managed casino-resort has been the predominant feature of the evolution of the US Gaming market in the past 30 years. This paper examines the strategic frameworks used by Las Vegas casino resorts and identifies the drivers for competitive advantage moving forward.

Keywords

Casinos; Casinos – Marketing; Competition; Competitive advantage; Gambling industry; Gaming; Nevada – Las Vegas; Marketing; Strategy

Disciplines

Gaming and Casino Operations Management | Marketing | Strategic Management Policy | Tourism and Travel

Language

English