Editors

D. Schwartz (Ed.)

Document Type

Occasional Paper

Publication Date

6-2016

Publication Title

Center for Gaming Research Occasional Paper Series: Paper 35

Publisher Location

Las Vegas, Nevada

First page number:

1

Last page number:

19

Abstract

Las Vegas is in the middle of a period of generational transformation. The visitor profile has changed greatly since 2007, however the behavior and attitudes of this new visitor are very different that of previous generations of visitors. By undertaking a survey of this group we identify several key trends that make this group unique. Not only does this new visitor come to Las Vegas more frequently, follow Las Vegas when they are not in the city, they demonstrate planning and spending patterns that are unlike any other group. This paper analyses the next generation of visitor, and suggests methods to capture loyalty and market share.

Keywords

Casinos; Loyalty; Millennials; Nevada--Las Vegas

Disciplines

Gaming and Casino Operations Management | Hospitality Administration and Management | Tourism and Travel

File Format

pdf

Language

English

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