Editors

David G. Schwartz

Document Type

Occasional Paper

Publication Date

6-2012

Publication Title

Center for Gaming Research Occasional Paper Series: Paper 18

Publisher Location

Las Vegas, Nevada

First page number:

1

Last page number:

16

Abstract

This research chronicles the history of public relations by the gaming industry in Las Vegas. Reflecting larger trends in the field, public relations efforts by the casinos and hotels in this popular tourist destination have used a variety of communication tactics over time to promote themselves to potential Las Vegas tourists. Based on archival materials from over 30 casinos and gaming corporations, this paper identifies four ways in which public relations is practiced in the gaming industry and four macro-level trends in the evolution of casino public relations in Las Vegas.

Keywords

Casinos; Communication; Gambling industry; Hotels; Marketing; Nevada – Las Vegas; Public relations; Publicity; Resorts

Disciplines

Business and Corporate Communications | Gaming and Casino Operations Management | Marketing | Public Relations and Advertising

Language

English