Award Date

1-1-1992

Degree Type

Thesis

Degree Name

Master of Arts (MA)

Department

Communication Studies

Number of Pages

130

Abstract

This study investigates the recurring appeals of the Mormon rhetorical vision, appeals that help account for the growth of the Mormon Church which is now eight million; Bormann's Fantasy Theme Analysis, a communication model that explains how small groups develop imaginative ideas and concepts called fantasy themes that form rhetorical visions and chain out to society, is the overall methodology used in investigating the Mormon vision, while Fisher's narrative fidelity and coherence, and Rieke and Sillars' American Value Systems are used as procedural enhancements to Bormann's model; This rhetorical vision displays fidelity with three American value systems while partaking in four others. Fisher's narrative fidelity means that the rhetorical visions are "faithful" to stories the audience already believes. The study identifies the physicality value as another source of the visions appeal and it also displays narrative coherence because the Mormon vision "holds together" internally as a viable story.

Keywords

Appeals; Mormon; Recurring; Rhetorical; Vision

Controlled Subject

Communication; Religion

File Format

pdf

File Size

2549.76 KB

Degree Grantor

University of Nevada, Las Vegas

Language

English

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