Award Date

Spring 2011

Degree Type

Professional Paper

Degree Name

Master of Science in Hotel Administration

Department

Hotel Administration

First Committee Member

Michael Dalbor, Chair

Number of Pages

15

Abstract

Introduction:

The topic of my Professional Paper will be the feasibility study of renovating the Mardi Gras Hotel and Casino in Las Vegas, Nevada. Currently the Mardi Gras is operating as a Best Western and is looking to expand into the boutique hotel market. With the maturation of the Las Vegas hotel market, it is vital to think forward in new methods of design and marketing to attract the next generation of convention attendees and visiting tourist.

Purpose:

The purpose of this study is to determine the feasibility of converting the Mardi Gras hotel and casino into a destination casino boutique hotel. This feasibility study will address the current market, capital budgeting, competition analysis, new target market, performance reports and building constraints to determine the acceptance or denial of the project.

Keywords

Casinos – Remodeling; Feasibility studies; Hotels – Remodeling; Mardi Gras (Casino); Nevada – Las Vegas

Disciplines

Corporate Finance | Finance and Financial Management | Gaming and Casino Operations Management | Marketing | Tourism and Travel

Language

English