Author

Chia-Li Chen

Award Date

Spring 2011

Degree Type

Professional Paper

Degree Name

Master of Hospitality Administration

Department

Hotel Administration

Graduate Faculty Representative

Jeff L. Voyles, Chair

Number of Pages

51

Abstract

Statement of Purpose:

The purpose of this paper is to examine Macau’s present gaming environment and identify factors that will contribute to the success of a mass gaming market in Macau. The study intends to provide economic justification and tourism policy considerations which support the growth of Macau’s mass gaming market by taking advantage of the booming Chinese economy and the fast growing popularity of gaming in China. In addition, this study will examine literature supporting Macau’s transformation from a simpler gamblers’ destination into a Las Vegas style international gaming, entertainment, and tourism destination, as well as arguments for sustaining steady gaming revenue growth while maintaining competitiveness to confront gaming proliferation in the Asia-Pacific region. Ultimately, the information summarized in this paper should provide the Macau SAR Government and the decision-makers of Macau’s tourism and gaming industry with important practical applications they need to formulate strategies for developing a diversified market, sustain gaming revenue growth, and develop as a world-class tourism destination.

Keywords

China – Macau; Gambling – Marketing; Gambling industry; Resorts; Tourism

Disciplines

Business Administration, Management, and Operations | Finance and Financial Management | Gaming and Casino Operations Management | International Business | Strategic Management Policy | Tourism and Travel

Language

English