Award Date

Spring 2011

Degree Type

Professional Paper

Degree Name

Master of Hospitality Administration

Department

Hotel Administration

First Committee Member

Seyhmus Baloglu, Chair

Number of Pages

53

Abstract

Purpose:

The purpose of this professional paper is to develop an effective content model for the Hotel Tentrem website. The content model will be obtained and modified from literature review. This study will also utilize content analysis to analyze five-star hotel websites in Indonesia to identify the common problems associated with the hotel websites, justify specific measures to build a successful website and provide suggestions on the potential areas of improvement.

Keywords

Hotels – Computer network resources; Web site development

Disciplines

Advertising and Promotion Management | E-Commerce | Technology and Innovation | Tourism and Travel

Language

English


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