Award Date

Spring 2011

Degree Type

Professional Paper

Degree Name

Master of Hospitality Administration

Department

Hotel Administration

First Committee Member

Mehmet Erdem, Chair

Number of Pages

34

Abstract

This is a professional paper which explores the correlation between user-generated reviews on TripAdvisor.com and how a hotels’ TripAdvisor Popularity Index ranking affects a hotels’ RevPar. The study surveyed nine hotels in Dallas, TX, three hotels in the four star level, three hotels in the three star level, and three hotels at the two and one half star level. The study focus’s on the strength of TripAdvisor in the hotel industry, the credibility of reviews, influence and expectations of guest that are developed due to the reviews, and lastly the impact the reviews on TripAdvisor have on a hotels’ RevPar.

Keywords

Hotels – Reviews; Profit; Resorts – Reviews; Travel – Web sites; User-generated content

Disciplines

E-Commerce | Hospitality Administration and Management | Technology and Innovation

Language

English


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