Master of Science in Hotel Administration
First Committee Member
Robert Woods, Chair
Number of Pages
This professional paper examines the relationship between cultural acceptance in conjunction with social perception and cultural tourism promotion strategies. It provides a matrix to evaluate the likely success of promoting a specific cultural aspect of a destination and suggestions for ways of dealing with a lack of cultural acceptance or negative perceptions. It underscores the need for tourism strategic planners to take into account the cultural acceptance of a proposed project by the host community before proceeding.
Cultural awareness; Heritage tourism; Marketing; Social acceptance; Toleration
Sociology of Culture | Tourism and Travel
Shih, I-Hsuan, "Cultural Acceptance and Its Effect on Tourism" (2011). UNLV Theses, Dissertations, Professional Papers, and Capstones. 1104.