Award Date

Fall 2011

Degree Type

Professional Paper

Degree Name

Master of Hospitality Administration

Department

Hotel Administration

First Committee Member

Curtis Love, Chair

Number of Pages

50

Abstract

Purpose:

The purpose of this paper is to create a business plan for Vegas Keys. The business plan will focus on ways in which the company can generate revenue/profit while establishing it for years to come. Through research the paper will determine who are the main competitors, how much investing is needed to fully establish the company in Las Vegas and how much revenue would the company have to generate to be considered in the top five of companies in Las Vegas. The problems the paper will solve is how to solve the disconnect between groups and nightlife companies, why groups have trouble finding companies that offer services such as Vegas Keys, the trust factor that goes along with nightlife companies and why clients choose a regular DMC over a company such as Vegas Keys.

Keywords

Business planning; Nevada – Las Vegas; Nightclubs; Nightlife; Tourism; Vegas Keys

Disciplines

Business Administration, Management, and Operations | Tourism and Travel

Language

English

Comments

Incomplete paper data


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