Award Date

Fall 2011

Degree Type

Professional Paper

Degree Name

Master of Science in Hotel Administration

Department

Hotel Administration

First Committee Member

Bo J. Bernhard, Chair

Number of Pages

37

Abstract

Purpose

The purpose of this paper is to analyze the most profitable Chinese group in the Las Vegas gaming market in order to develop a customized marketing strategy for the group.

Keywords

Casinos – Marketing; Chinese; Gambling – Marketing; Gambling industry; Market segmentation; Nevada – Las Vegas

Disciplines

Gaming and Casino Operations Management | Hospitality Administration and Management | Marketing

Language

English


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