Master of Science in Hotel Administration
First Committee Member
Bo J. Bernhard, Chair
Number of Pages
The purpose of this paper is to analyze the most profitable Chinese group in the Las Vegas gaming market in order to develop a customized marketing strategy for the group.
Casinos – Marketing; Chinese; Gambling – Marketing; Gambling industry; Market segmentation; Nevada – Las Vegas
Gaming and Casino Operations Management | Hospitality Administration and Management | Marketing
Yeo, Sookyung, "Targeting a Niche Market in Las Vegas Gaming Industry" (2011). UNLV Theses, Dissertations, Professional Papers, and Capstones. 1167.