Award Date
Fall 2011
Degree Type
Professional Paper
Degree Name
Master of Science in Hotel Administration
Department
Hotel Administration
First Committee Member
Bo J. Bernhard, Chair
Number of Pages
37
Abstract
Purpose
The purpose of this paper is to analyze the most profitable Chinese group in the Las Vegas gaming market in order to develop a customized marketing strategy for the group.
Keywords
Casinos – Marketing; Chinese; Gambling – Marketing; Gambling industry; Market segmentation; Nevada – Las Vegas
Disciplines
Gaming and Casino Operations Management | Hospitality Administration and Management | Marketing
File Format
Degree Grantor
University of Nevada, Las Vegas
Language
English
Repository Citation
Yeo, Sookyung, "Targeting a Niche Market in Las Vegas Gaming Industry" (2011). UNLV Theses, Dissertations, Professional Papers, and Capstones. 1167.
http://dx.doi.org/10.34917/2532761
Rights
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