Master of Science in Hotel Administration
First Committee Member
Robert Woods, Chair
Number of Pages
Statement of objective
The intent of this study is not to quantify how many hospitality businesses actively use social media, rather it is to explore the areas and functions these businesses use social media for, and understand how consumers perceive these new vehicles of communication. The study will bring out a consumer’s perspective of the advantages of social media over traditional marketing methods.
Consumers — Attitudes; Consumers' preferences; Hospitality industry; Marketing; Social media
Advertising and Promotion Management | Hospitality Administration and Management | Technology and Innovation
Seth, Gaurav, "Analyzing the Effects of Social Media on the Hospitality Industry" (2012). UNLV Theses, Dissertations, Professional Papers, and Capstones. 1346.