Award Date

Fall 2012

Degree Type

Professional Paper

Degree Name

Master of Hospitality Administration

Department

Hotel Administration

First Committee Member

Kate Pounders, Chair

Number of Pages

30

Abstract

The renovation of a historic, boutique hotel should be marketed in such a manner to ensure profitability and maintain the history and nostalgic feelings associated with the property. Situated in the heart of downtown Laguna Beach, California, Hotel Laguna has provided over 80 years of continuous service while maintaining the true essence of the community: a beachside, artistically-driven, relaxing city. Since the original structure was built in 1888 it has been demolished, rebuilt, and remodeled (Farnham, 1981). Today, the property has one restaurant, OceanView Bar and Grill, banquet facilities, an exclusive Beach Club, and boasts 65-quaint guestrooms. Upon purchase of the business in 1986, the owners closed the property for lobby renovations to include new tile, bathrooms, and guest room renovations such as updated bedding, furniture, and window treatments. For the last 22 years, renovations have been minimal; however, within the past two years nearly $1 million has been invested in new bedding, structural and plumbing repairs, furniture, electronics, and aesthetic improvements.

Keywords

Buildings – Repair and reconstruction; California – Laguna Beach; Historic hotels; Hotels – Remodeling

Disciplines

Business | Historic Preservation and Conservation | Hospitality Administration and Management | Interior Architecture

Language

English