Award Date

Fall 2012

Degree Type

Professional Paper

Degree Name

Master of Science in Hotel Administration

Department

Hotel Administration

First Committee Member

Robert Woods, Chair

Number of Pages

45

Abstract

Las Vegas has been internationally recognized as the entertainment capital of the world. Whether it is top dollar luxury, world class fine dining, or vibrant night life that one seeks, Las Vegas certainly has something for everyone. The latter half of the 20th century has shown the city unprecedented arenas of success, but with intense global competition on the rise, it is clear that Las Vegas is no longer the only major player in the game. The turn of the 21st century has brought a new wave of economic challenges, and though Las Vegas has adapted over the years with a remarkably consistent stream of reinvention, revenues have shifted not only to different subsets of the hospitality industry, but also abroad. The proliferation of the gaming industry worldwide has ushered in a new era of accessibility that will inevitably force Las Vegas’ experiential product to reposition. Now, patrons need not travel thousands of miles to the Mecca of gaming and entertainment when closer destinations offer similar experiences, and this presents a reasonable threat to the city’s potential revenue flow. Furthermore, domestic tourists are gambling less and less in favor of other forms of entertainment. The future of Las Vegas as an international resort destination is uncertain, but the city’s history may shed some light on current and prospective predicaments.

Keywords

Gambling industry; Hospitality industry; Nevada – Las Vegas; Place marketing; Resorts; Tourism – Economic aspects

Disciplines

Business | Gaming and Casino Operations Management | Hospitality Administration and Management | Marketing | Tourism and Travel

Language

English


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