Award Date

Fall 2012

Degree Type

Professional Paper

Degree Name

Master of Science in Hotel Administration

Department

Hotel Administration

First Committee Member

David Christianson, Chair

Number of Pages

31

Abstract

Designation as a United Nations Educational Scientific and Cultural Organization (UNESCO) World Heritage site has a significant impact on the tourism development and sustainability of a site, city, region or country. World Heritage sites bring a certain level of prestige and international recognition, but they also have an impact on the local communities as they impact day to day life and rituals of the residents. Several paradigms exist in evaluating the success of a UNESCO World Heritage site. This paper specifically examines how marketing strategies bolster sustainable tourism efforts.

Keywords

Heritage tourism; Sustainable tourism; Tourism; Tourism – Marketing; World Heritage areas

Disciplines

Marketing | Sustainability | Tourism and Travel

Language

English


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