Award Date

Fall 2012

Degree Type

Professional Paper

Degree Name

Master of Science in Hotel Administration

Department

Hotel Administration

First Committee Member

Mehmet Erdem, Chair

Number of Pages

32

Abstract

In a world of increasing global competition, choosing an effective distribution channel is crucial for hoteliers to deliver value for their products and services. As hotel rooms are perishable, if they are not sold each night no revenue will be generated. So, we always see the distribution channel as one of the most important parts in the selling process. With the explosion of Internet commerce and computer usage, online distribution is fast growing up to become one of the popular and effective distribution channels in use. However, will functions of traditional distribution channels die from the boom of the new online distribution channels? Although these distribution channels are currently the most popular, it not simply means that traditional ways can be replaced.

Keywords

China; Electronic commerce; Hospitality industry; Hotels; Hotels – Reservation systems; Marketing channels; Travel – Computer network resources

Disciplines

Business | Hospitality Administration and Management | Marketing

Language

English


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