Award Date

Fall 2012

Degree Type

Professional Paper

Degree Name

Master of Science in Hotel Administration

Department

Hotel Administration

First Committee Member

Bo Bernhard, Chair

Number of Pages

32

Abstract

China has become a fast rising economic power and its GDP is expected to overtake America's in about 6 years (How to get a date, 2011). As a result of the increase in wealth, the Chinese middle class has been expanding rapidly and now has access to more resources than ever before. With a higher disposable income, the Chinese now have an increased desire, and capability, to travel the world. In preparation for the increase in outbound Chinese travelers, it would be wise for tourist destinations to be prepared to attract this market and thus capture a part of this wealth.

Keywords

Chinese; Market segmentation; Nevada – Las Vegas; Tourism – Marketing; Tourists

Disciplines

Business | Hospitality Administration and Management | Marketing | Tourism and Travel

Language

English


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