Master of Science in Hotel Administration
First Committee Member
Bo Bernhard, Chair
Number of Pages
China has become a fast rising economic power and its GDP is expected to overtake America's in about 6 years (How to get a date, 2011). As a result of the increase in wealth, the Chinese middle class has been expanding rapidly and now has access to more resources than ever before. With a higher disposable income, the Chinese now have an increased desire, and capability, to travel the world. In preparation for the increase in outbound Chinese travelers, it would be wise for tourist destinations to be prepared to attract this market and thus capture a part of this wealth.
Chinese; Market segmentation; Nevada – Las Vegas; Tourism – Marketing; Tourists
Business | Hospitality Administration and Management | Marketing | Tourism and Travel
Wan, Wilson, "Capturing the Chinese Outbound Tourism Market: Lessons for Las Vegas Casino Operators" (2012). UNLV Theses, Dissertations, Professional Papers, and Capstones. 1484.