Master of Arts (MA)
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Some first ladies are often condemned for being too involved with the presidents' power in politics while other first ladies find themselves condemned for the lack of involvement. First ladies, it seems, are damned if they do and damned if they don't. Consequently, Michelle Obama faces rhetorical problems that in some respects are similar to those of previous first ladies and in other respects are quite different. Along with the criticisms encountered by previous presidential wives, Obama faces the stereotypes African American women have endured since the inception of the nation. Michelle Obama's "Let's Move" campaign serves as a rhetorical attempt to overcome those rhetorical problems. Her speeches from the "Let's Move" campaign exemplify the strategic use of the rhetorical persona to form the image of the archetypal mother and use of identification to create a constitutive audience of American families.
African American women; First ladies; Let's Move; Obama, Michelle, 1964-; Persona (Literature); Political oratory; Presidents' spouses – Political activity; Stereotypes (Social psychology); United States
African American Studies | American Politics | Rhetoric | Women's Studies
Bertaki, Monika, "Mother Knows Best: The Rhetorical Persona of Michelle Obama and the "Let's Move" campaign" (2012). UNLV Theses, Dissertations, Professional Papers, and Capstones. 1541.