Award Date

12-2013

Degree Type

Professional Paper

Degree Name

Master of Science in Hotel Administration

Department

Hotel Administration

First Committee Member

Yen-Soon Kim

Number of Pages

49

Abstract

The Korean food industry is enjoying international attention and growth as the Korean government’s globalization efforts spur the development of Korean restaurants in international markets such as the United States (Korean Food Foundation, 2013). Korean cuisine is being branded as healthy food that harmonizes nutrition and flavor (Jang & Ha, 2009). Now is the time to start new Korean restaurants in the U.S.’s ethnic cuisine market. This paper provides a business plan focusing on a fine-dining Korean restaurant operation in the Las Vegas market, which is currently devoid of such an operation.

Keywords

Business planning; Food industry and trade; Food industry and trade--Health aspects; Globalization; Han'guk Sikp'um Kwahakhoe; Korea (South); Korean restaurants; Nevada--Las Vegas; Nutrition; Restaurant management

Disciplines

Business | Food and Beverage Management | Hospitality Administration and Management

Language

English


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