Award Date

5-1-2014

Degree Type

Thesis

Degree Name

Master of Science in Hotel Administration

Department

Hotel Administration

First Committee Member

Robert H. Woods

Second Committee Member

Christopher Cain

Third Committee Member

William Werner

Fourth Committee Member

Celilia Maldonado-Daniels

Number of Pages

54

Abstract

This study focuses on the motivations and practices of tourist golfers at two Las Vegas, Nevada area golf courses: Rhodes Ranch Golf Club and Tuscany Golf Club.

Data was collected from tourist golfers at these two results and they report the amounts of money spent on golf, the motivations to visit Las Vegas for golf the amounts of money normally spent to play golf at home. The study also provides evidence regarding other activities of these golf tourists while in Las Vegas, including where they stayed and courses played. This is an exploratory study. However, results show that further research on this topic could be very useful to area golf courses in a variety of marketing ways.

Keywords

Demographics; Golf courses—Marketing; Sports and tourism; Tourism; Tourism—Marketing; Tourists

Disciplines

Hospitality Administration and Management | Recreation Business | Sports Management | Sports Studies | Tourism and Travel

Language

English