Award Date

5-1-2015

Degree Type

Thesis

Degree Name

Master of Arts (MA)

Department

Journalism and Media Studies

First Committee Member

Gregory Borchard

Second Committee Member

Lawrence Mullen

Third Committee Member

Olesya Venger

Fourth Committee Member

Maile Chapman

Number of Pages

94

Abstract

The thesis focuses on animated films of the Disney Princess franchise, a brand with the Disney Corporation that contains 11 fictional female characters both princesses and heroines, and the marketing of gender roles and stereotypes specifically in Snow White and the Seven Dwarfs (1937), Cinderella (1950), The Princess and the Frog (2009), and Tangled (2010). These dated storylines, which often focused on domestic traits that were socially acceptable in the 1930s, 40s and 50s, in current society do not always reflect the interests of contemporary youth. Through a thematic analysis, this thesis examines from its inception to present day what principles, specifically gender roles and stereotypes, Disney is marketing through its brand. Analyzing the themes identify patterns and assessed if the storylines of later releases aligned with the values of contemporary society or if they more closely parallel the ideals of the dated classics.

Keywords

Disney; Gender Stereotypes

Disciplines

Communication | Feminist, Gender, and Sexuality Studies | Film and Media Studies | Gender and Sexuality

Language

English

APPENDIX.pdf (42364 kB)


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