Award Date

12-1-2014

Degree Type

Professional Paper

Degree Name

Master of Science in Hotel Administration

Department

Hotel Administration

First Committee Member

Daniel McLean

Abstract

In 2007 green meetings were ranked as the third most anticipated trend by Event Solutions magazine’s survey of 1,350 event professionals, however by 2011 it was an emerging trend (Goldblatt, 2012). Today, meeting and event planners are increasingly including clauses in their contracts with venues pertaining to green practices, and are willing to look elsewhere if a venue does not agree to partake in the green initiatives. For venues the failure to “go green” can mean a substantial loss of revenue. Nonetheless, many businesses are hesitant to engage in green (sustainable) practices, because they are not properly educated on the financial advantages, long term cost reductions, and improved efficiencies of going green (Mair & Jago, 2010). To resolve these misconceptions a blueprint, or guide, is needed for companies that will explain the advantages, disadvantages, and impact on the bottom line that green meeting practices can have on the organization and secondly, steps they can implement to move toward green practices. Therefore this professional paper will answer the following questions: What green practices and policies should be the minimum expectations of the meeting and events segment? How may venues implement green practices and improve their business model?

Keywords

Business--Environmental aspects; Convention facilities; Event planning; Special events industry; Sustainability

Disciplines

Business Administration, Management, and Operations | Hospitality Administration and Management


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