Award Date

5-1-2015

Degree Type

Professional Paper

Degree Name

Master of Science in Hotel Administration

Department

Hotel Administration

First Committee Member

Daniel McLean

Abstract

Tourism transformation has recently become a key strategy in today's competitive business environment, as continued rejuvenation is required for a tourism destination to succeed over time. However, transformation can prove problematic for many emerging tourism destinations, which suffer from a lack of long-term decision-making tools and leadership from institutions at a local level. Therefore, this paper aims to use the theoretical framework of transformation theory—particularly the institution dimension— to demonstrate that Las Vegas’ ongoing transformative shift over the last 80 years from a mining town to a gaming destination, and then, to a multi-dimensional tourist attraction, has been largely successful due to the dynamic interaction between government and private institutions. The key findings indicate that successful tourism transformation occurs when both the government and private sectors work closely together to establish long-term strategic tourism development plans that focus on diversification in revenue streams.

Keywords

Economic development; Institutional economics; Nevada--Las Vegas; Tourism--Government policy; Tourism--Planning; Transformation

Disciplines

Economic Policy | Growth and Development | Tourism and Travel


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