Award Date

12-1-2014

Degree Type

Professional Paper

Degree Name

Master of Science in Hotel Administration

Department

Hotel Administration

First Committee Member

Patrick Moreo

Abstract

The purpose of the study is to examine Airbnb as a possible competitor of the hotel industry using Peteraf and Bergen’s broad-based competitor identification tool. Unlike existing empirical research on the subject, the study takes a qualitative approach to answer the research question. The results of the study assist hotel operators in determining the competitiveness of Airbnb and the need for a business response to the service.

Keywords

Airbnb; Competition; Hospitality industry; Hotels; Vacation rentals

Disciplines

Business Administration, Management, and Operations | Hospitality Administration and Management | Tourism and Travel