Master of Science in Hotel Administration
First Committee Member
The purpose of the study is to examine Airbnb as a possible competitor of the hotel industry using Peteraf and Bergen’s broad-based competitor identification tool. Unlike existing empirical research on the subject, the study takes a qualitative approach to answer the research question. The results of the study assist hotel operators in determining the competitiveness of Airbnb and the need for a business response to the service.
Airbnb; Competition; Hospitality industry; Hotels; Vacation rentals
Business Administration, Management, and Operations | Hospitality Administration and Management | Tourism and Travel
Nguyen, Quynh, "A Study of Airbnb as a Potential Competitor of the Hotel Industry" (2014). UNLV Theses, Dissertations, Professional Papers, and Capstones. 2618.