Award Date

8-1-2014

Degree Type

Professional Paper

Degree Name

Master of Hospitality Administration

Department

Hotel Administration

First Committee Member

Robert Woods

Abstract

For this project, the primary goal is to research the viability of a vintage camera business in Shanghai, China. By research and analyze the market segmentation and industry environment, this plan is used as a tool to find a marketing strategy to differentiate the business with the others.

Keywords

Business planning; Cameras; China--Shanghai; Small business--Planning; New business enterprises--Planning

Disciplines

Business | Entrepreneurial and Small Business Operations | Marketing


Share

COinS